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Many companies use advertising agencies and mass marketing techniques, but very few get face-to-face with consumers. Basic marketing fundamentals are the same, regardless of the industry. In the future, companies who facilitate better relationships and develop strategies that motivate the consumers to act will do extremely well. Some of our consumer and member services include:
- Acquisition & Retention Programs
- Advertising Branding & Identity
- Healthcare Promotion & Multicultural Marketing
- Marketing Communications & Program Management
- Public Relations & Community Awareness
At ISOM we take a 5 Phase Process to engage consumers and members:
- Phase 1—Educate/Convince
- Has the message penetrated in a meaningful way?
- Phase 2—Facilitate/Promote
- Are our tactics innovative and effective?
- Phase 3—Activate/Engage
- Will our tactics change behavior?
- Phase 4—Communicate/Inform
- Have we created a buzz?
- Phase 5—Retain/Research
- Have we built a long term relationship?
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Recent Past Performance includes:
National Institute of Health (NIH)
Community Outreach, Healthcare Promotion, and Multicultural Marketing
National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
Faith-Based Engagement, Healthcare Promotion, and Multicultural Outreach
Glaxo Smith Kline (GSK)
Focus Group Recruitment and Moderation and Message Development and Testing. |
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